Would you recognise a nicotine pouch if you found one in a pocket? Do you know that snus tins are now the size of a lip balm lid and leave no smell at all? Could you tell a vape from a highlighter pen or a USB stick? Do you know which betting apps let a fifteen-year-old open an account in under two minutes? Most of us cannot answer all of those — and there is no shame in that; this landscape has changed faster than any of us have had reason to keep up with. Our children, though, can answer every one.
The picture has changed faster than most parents' mental image of it. Nicotine pouches have moved through Latvian schools in a way that cigarettes never did — no smoke, no smell, nothing to see, and marketing that is far better at reaching teenagers than any of us are. Vapes come in flavours designed for people who do not yet like nicotine. Alcohol remains the substance our culture is most relaxed about, and teenagers encounter earliest. And online betting has quietly become the one that hooks fastest and hides best — there is nothing to find in a pocket, only an app behind a folder on a phone.
None of this is a reason to panic. It is a reason to be better informed than we currently are.
Join us for an open lecture with Eduardo Torres, founder of Pathways for Prevention and an internationally experienced specialist in substance misuse prevention, on September 7 at 4:00 PM.
The event is free of charge for EIS families and guests.